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Identity in Design: Elevating Workplaces with Brand Essence

Incorporating branding in commercial interior is crucial for cohesive and memorable experience. It is not just about external perception; it also has a profound impact on internal culture and employee experience. A well-defined brand that aligns with the company's values and fosters a positive workplace culture can be a powerful driver of employee engagement, retention, and overall success.

Essential Elements to think about before Implementing Brand Identity:

Office design, Acorn strategy, Abu Dhabi ,by EXS Design,

Understand the brand : Before diving into designing space it's essential to thoroughly understand the brand's values, mission, target audience, and overall identity. This knowledge will serve as the foundation for the design concept.

YOU + BABY Studio, by EXS Design, Dubai

Asthetical and visual language: Incorporate the brand's logo, colors, typography, and other visual elements throughout the interior space. This can be done through signage, wall graphics, furniture upholstery, and decorative accents.  This could include inspirational quotes, product highlights, or promotional content that reinforces the brand's message.

Storytelling & Customer experience: Use the interior design to tell the brand's story and

reinforce its narrative. This could involve incorporating elements that reflect the brand's history, values, or unique selling points. Design the space with the brand's target audience in mind, ensuring that the layout and amenities align with their preferences and expectations.

Sustainability and Ethical Considerations: Choose materials and finishes that reflect the brand's image and quality. For example, a luxury brand might use premium materials like marble and brass, while a more casual brand might opt for reclaimed wood and industrial-style fixtures.

Office Design for Mitsumi Distribution,by EXS Design, Dubai

Flexibility and Adaptability: Design the space to be flexible and adaptable so that it can evolve with the brand over time. This could involve modular furniture arrangements, movable partitions, or versatile lighting schemes and timeless design elements that can be easily adjusted to accommodate changing needs.

Office Design for Etihad Engineering, Abu Dhabi , by EXS Design

By carefully incorporating these elements into the interior design, we create a branded environment that not only reflects the identity of the company but also enhances the overall customer experience.

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